Online reviews have created a new way of marketing, and it also bridges the gap between customer and business owner.
In a competition, it is essential to create brand value and an excellent online reputation. Having a great online review is very important because generally, new customers come to you after reading the good reviews about your company.
Reviews are modern-day referrals, so having an excellent summary of your salon can stand you out in the market.
Nowadays, people are more concerned about their health, hair, skin, and nails as these features will help to enhance their personality. So they try to approach the best salon near them.
Every salon offers different services, but these days people are fond of nail art, nail extension, etc. Nail salons are growing day by day with the increase in demand. The nail salon is generating a revenue of $11,126.7 million and it is expected to grow by 3.6% in the future.
So marketing your nail salon right is very important. No matter what you do for marketing, people trust what is said about you more than what you say.
A negative review is a sensitive situation and dealing with it appropriately is very crucial. It is essential to have positive reviews about your salon.
In this article, we are going to review the different ways to enhance the reviews of your clients about your nail salon.
Different methods to boost your nail salon client reviews
Let’s get started with the seven unique techniques to raise the client reviews!
Develop a reward program
Rewards are significant to get positive reviews online. Clients are happier if they are getting some concessions, gifts or extra services.
Offer the rewards in your salon to your regular clients. They will share their reviews online with others, and this will bring more customers to your salon. It also increases customer loyalty, and you can easily keep a check on how frequently your clients visit.
Social media is the best platform to get reviews of the customers. There are 2.48 billion social network users and reviews on Instagram, Facebook, Twitter, etc. that can put a high impact on the new customers.
These days it is crucial to have a personal business profile on social media as people can look up to the account to check the latest offers, deals, and reviews about your salon.
If your customers arrive at their appointment and what they’ve seen online matches reality then they go straight to the comment section for appreciation. Make sure you add the right video to get more leads on social media.
So engagement with social media helps to enhance the reviews of your customers.
Host a charity event
This is the best move to get the best reviews about your salon and the right way to help your community.
Hosting a charity event helps to engage more customers, and you will get the maximum good reviews about your salon.
It is going to help those who are in dire need. This will make your salon unique among all the other salons.
One example would be to team up with local NGO’s charities, the unemployment office, and you can give free nail services like nail extension. Customers also take Advantages of Manicure and Pedicure.
Engage your followers
It is essential to keep connected with your followers. This is not enough to engage with them on social media.
Always send the alerts text messages about the latest offers and discounts, so they visit often. You can also engage them by wishing on the anniversaries or birthdays and keep them engaged with a salon. This way clients feel exclusive and give positive reviews about the salon. It’ll show your followers that you care.
Provide better customer services
The analysis is very important for giving extended services and to increase overall customer satisfaction. You can use the information to improve the customer service quickly and efficiently resolve the issue of the consumer feed by creating a positive experience and keep in mind the needs of the customer.
Create an inviting atmosphere
If you are offering something to your clients like a cup of coffee, snacks, bottled water, etc. then it can work wonders in your nail salon. By giving them a unique atmosphere and better services, you can engage the customers at a fast pace.
Try to create a pleasant environment for your customers. Then customers will rate you the best in your services.
Get YouTube channel
It is imperative to create positive content about your salon on youtube. Youtube is a large platform for your salon. There are 2 billion monthly youtube users.
Try to post the videos about the services of the salon and make a step by step tutorial so that you can reach a broad audience. This will make your nail salon more accessible.
Make sure your video looks authentic and real so that your clients would believe in your skills. Customers can review your videos in the comment section below.
Above we have discussed some of the tactics to enhance client reviews in your nail salon.
The strategies we have listed in this article gives the best knowledge and the most effective ways of getting new salon clients. Investing your time in learning those smart moves can take your business to heights.
If you have any queries, feel free to ask the question in the comment section below.
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Yi Ling Chen is associated with Salonist, a Salon booking software for all types of industries. She assists business owners on how to grow their business through fully featured software.